After Brazil and Mexico, the platform launches a self-service tool for entrepreneurs in Chile
TikTok has expanded the services of the TikTok Ads Manager platform for small and medium-sized companies in Latin America.
The tool, already available in Brazil and Mexico, will start operating in Chile to help entrepreneurs increase their digital presence and facilitate the connection process for small businesses.
“Brands are increasingly realizing TikTok’s unique ability to engage a wider audience. In 2022, we had a 221% growth in the number of advertisers in Latin America, among large and small companies. Chile has close to one million of micro, small or medium-sized companies, more than 60% of formal jobs are in these companies and, there, entrepreneurs have the lowest cost to open a company compared to other countries in Latin America , said Silvia Belluzzo, SME marketing director for Latin America on TikTok.
TikTok Ads Manager serves as a hub of self-service advertising solutions for brands, giving small and medium-sized businesses the tools they need to impact their community on the platform. The platform makes it easy for SMEs to create their ads and develop campaigns.
