The campaign, produced in-house, has a team of influencers that includes Bela Gil, Maza Azevedo, Pequena L and Esse Menino
Zap launched a campaign that aims to guide its users in the journey of choosing properties for rent, entitled “No Zap Tem”. ]
The play features a series of actions supported by fun and educational storytelling with the aim of avoiding breaches of expectations when renting a house or apartment. The focus of disclosure is on digital channels such as social networks, blogs and e-mail.
For us, it is essential that each person is able to extract from the diversity of options the one that best meets their needs and fits into their budget. With that in mind, we developed this 100% in-house campaign, prioritizing digital content that delivers relevant information to facilitate the user’s entire journey, from searching to decision-making, in addition to entertaining, showing that wrong decisions can lead to situations where, unfortunately, , the reality of change does not always equal expectations, said Gbriel Zainetti, VP of Marketing at OLX Brasil.
The campaign has a squad of influencers, such as Bela Gil, Mara Azevedo, Negra Li, Helosa Priss, Pequena L and Sheyla Christina, as well as the comedian Esse Menino.
The user’s time is valuable, so the search for the ideal property cannot be exhausting. We want to promote agility, efficiency and transparency at each stage, both sharing transformative content with our users, as well as using technology to provide resources capable of further personalizing the experience of each individual, concluded Gbriel.
