The agency will be responsible for planning, creating and mediating the brand’s advertising and communication actions in the Brazilian market.
The Ariadna branch network chose DOM for an operating agreement whose first achievement was the Continental Pneus account.
The Brazilian agency, commanded by Mario D’Andrea and Filipe Cuvero, will be responsible for planning, creating and mediating the brand’s advertising and communication actions in the Brazilian market.
It is an enormous honor to be able to work with the Continental brand, in such a fierce segment. We see many opportunities and, for this very reason, the joint service with the Ariadna chain puts Brazil in line with the regional strategy for Continental. We are very proud to start this story and be able to contribute”, said Mario D’Andrea, CEO of D’OM.
The work between the agency and the company has already started with internal actions and activations in the sponsorship area.
Continental has been expanding its participation in the competitive national tire market and building over the years an increasingly close relationship with the Brazilian consumer. The arrival of Ariadna/DOM is an important contribution to our goal of making our brand, as well as the positioning and quality of our tires, a reference throughout the country, concluded Leandro Ramiro, head of marketing at Continental Pneus.
