With the “Coke Studio” concept, the brand’s stand will be 600m long, with capacity for 400 people and with different environments
Coca-Cola will be present at Lollapalooza Brasil 2023 and, for this year, will have a multisensory stand inspired by sound waves.
The presence at the festival, which takes place between the 24th and 26th of March at the Interlagos Circuit, in So Paulo, aims to reinforce the brand’s global philosophy, “Magia Happens”.
The Coca-Cola space will have the Coke Studio concept, in a 600m structure, with capacity for 400 people and with different environments.
Our space was designed to attract the attention of participants right in the center of the festival and be a place that connects people and promotes a unique and surprising experience. Coke Studio is a global Coca-Cola platform that supports the development of new talent in the music industry, creates unprecedented musical collisions, and reinforces our commitment to engage Generation Z. During the festival, we will bring the brand’s global movement to life , through a large structure that involves a lot of music and technology, said Ted Ketterer, Marketing Director of Coca-Cola Brazil.
