adidas Originals is present for the 3rd time at LollaBR with exclusive actions for the festival. Always connected to the urban youth culture scene with music and inclusion, the brand presents adiSquare, an open space for the public to feel the comfort of being able to express themselves the way they want.
In this space, there is a giant iconic box of adidas Originals sneakers, where the public can enter and customize their look with hairstyles, makeup, nail stickers and temporary tattoos. The stand will also feature the customization of sneakers and clothing from adidas pieces in partnership with SneakersBR with laces, bottons, patches and much more to leave there with an upgrade in your look.
Next to the stage that bears the brand’s name, adiSquare has also prepared environments for the public to have fun and take the opportunity to register the moment with spaces instagrammable, in addition to interactive activations with the right to exclusive gifts for adiClub members, such as an inflatable puff for those who want to follow the shows in a more comfortable way, as well as scarves and buttons that will be distributed throughout the 3 days of the festival for those who visit the stand . It is worth remembering that the stock of kits is limited.
In addition, adiSquare will also be the home of adidas’ partner influencers during the three days of LollaBR.
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