Mynd, the largest influencer marketing and entertainment agency in Brazil, has just received the “Empresa de Mulher” seal, from WEConnect International, the only organization in the country that offers this certification. The title evaluates and formalizes whether a company is owned by one or more women by at least 51%, according to the universal standard recognized by the purchasing teams of the main global corporations. At Mynd, they are the majority and still hold 60% of leadership positions.
According to the UN, for many women, entrepreneurship offers a path to economic empowerment. And not only him, but also gender equality within companies is very important to ensure financial freedom. Therefore, it is up to the global community to collaborate to create the conditions that allow this development and advancement.
Fátima Pissarra, CEO of Mynd, states:
“Since I founded Mynd, I have been very concerned about diversity within the company. Today, 67% of employees are women, from different generations, races and beliefs. I believe that, with a lot of struggle, we have already conquered many rights, but, unfortunately, inequality, violence and machismo need to be fought constantly. I am delighted that we have been recognized as an organization that contributes to advancing gender issues.”
In Latin America, there are already more than 205 companies certified with the seal and 3,200 companies registered as women’s organizations. In Brazil, WEConnect International has been operating since 2015 and also trains and prepares businesswomen to be more competitive and increase their business prospects with large multinationals, through events, business roundtables and a global network of women’s companies in more than 100 countries.
WEConnect International is the only platform that promotes the growth of women’s businesses with concrete tools and opportunities to access markets. It identifies, trains and certifies companies controlled, managed and owned by one or more women at least 51%, to connect them with multinational business opportunities in more than 100 countries.
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