The structure of the environment, signed and planned by Athens, will be composed of playful elements from the urban setting.
Red Bull announced its return to Lollapalooza Brasil, after 10 years, as a supporter of the event.
To celebrate the return to the festival, which takes place between the 24th and 26th of March, at the Interlagos Circuit in So Paulo, the brand will have a shelf where dance battles will take place.
The structure of the environment, signed and planned by Athens, will be made up of playful elements from the urban setting and not furniture, with a lot of technology designed from official content and generated simultaneously by visitors.
The space will be open throughout the festival, but at specific times it will offer special interactions with the public, and at others it will be used for battles played by invited dancers from the scene. The activation will also have a bar service selling Red Bull and other drinks.
