Great and Liquor are two examples of studios that offer a variety of works that go beyond post-production and meet a variety of demands.
Without the post-production processes and all the tools that involve this important arm in an advertising campaign, it would be almost impossible for a production to survive.
Just recording without editing is not enough to create a successful film. A well-produced video or film depends on many processes that occur after shooting. Therefore, post-production is an art, the process of which makes a video logical and eye-catching. Not always an independent post-production studio.
Great, for example, has been operating in the animation and post-production market for 15 years. Its great differential, according to Henrique Campos, partner and founder of the company, is the ability to think in multiformats and in the process as a whole, with excellence in delivery.
Headquartered in So Paulo and an office in Rio de Janeiro since 2013, it also has operations in Lisbon and Miami, since 2022. The idea is to serve Latin America and North America, says Campos.
Great started with a fixed island at Publicis (So Paulo and Rio) to meet the agency’s internal demands. Over time, according to the company itself, it expanded its range and began to serve other agencies, such as DPZ, DM9, Binder, Artplan and NBS. Today, in addition to serving branches, the finishing company works directly with customers, such as TIM.
Great takes care of all the feet part of an audiovisual production. In the case of agencies, internal demands range from a video case to a monster, among other fronts with regard to feet.
As for TIM, jobs are for jobs such as POS, tutorials and OOH. The company focuses on 3D, illustration, VFX, motion, editing and other processes that encompass post-production.
It has a technical and creative team, which has knowledge in post-production. For TIM alone, Great has ten professionals, says head of sales & business Andrea Gallucci.
Liquor, another studio specialized in post-production, was created four years ago and, according to head Livia Piassa, in the first year the focus was on offering the market color grading sessions in real time with international colorists in a room in Vila Madalena (SP). ), assembled to receive directors, photographers and configured to work with colorists in almost all latitudes of the world.
Already in the second year, Liquor now has a complete team to meet all post-production skills, being accessed partially or end-to-end, he reveals. Livia also states that since the first day of work, Liquor operates remotely with the team spread around the world.
We designed a fully efficient remote workflow, so during the pandemic, we didn’t need to make changes to our workflow. One less anxiety for this dark period. Post-pandemic, we remain remote, and the room is still ready to receive artists and colleagues who need a space for face-to-face work, presentations or for sessions with our artists, he says.
Andrea also comments on the impact the pandemic has had on Great’s work. According to her words, the activity gained new dynamics. Customer demands flowed into 2022, which came with everything. It was a very good year, very eventful. We grew 15%, she says, adding that this year they will seek to expand the business by 20%.
She also says that they both work for producers and agencies WMcCann, Publicis, Artplan and Havas , as well as for advertisers, among them, in addition to TIM, Santander, Ambev, Ita and Carrefour.
Differential
About being independent, Livia says that the possibility of listening to customers and being able to adapt deliveries or workflows in an agile way
one of Liquor’s greatest differentials.
As we are in the midst of a transformation in several segments, and in communication it is no different, we understand that only by being independent will we be able to respond quickly to changes, which puts us ahead of competitors who follow traditional processes, which are generally more rigid, he analyzes.
Liquor, according to its head, works for the main clients of the main agencies in Brazil. Africa, AlmapBBDO, David, Galeria, Gut and many others entrust us with films from clients such as McDonalds, Skol, HP and Burger King, among others. Through Santa Transmedia, we have a very large flow of work with Globo, working with them on different projects since the beginning of our operation. Motorola, Magma’s customer, is also quite frequent in the house, he says.
Read the full story in the March 20, 2023 issue
