No more anxiety! Lollapalooza Brasil starts this Friday and runs until Sunday (26), in São Paulo, in the spirit of the festival’s tenth anniversary celebration. And to toast, only those who understand a lot about music: Budweiser, the official beer of the event. Since 2018, the brand reaffirms its role in the music scene by connecting fans with their favorite artists and promoting a lot of experience for people during the three days of Lolla BR. And this time, it won’t be for less: the 2023 ride is full of news!
Renata Pimentel, national manager of Experience Marketing and Sponsorships at Ambev, owner of Budweiser, says:
“This is the fourth consecutive year that Budweiser connects with the largest alternative music festival in the country. And to mark a decade of the event, we have prepared a series of experiences before, during and after the three days of shows, which will go beyond the limits of the party venue and reach people wherever they are, whether at the Interlagos race track or outside. from him. The idea is to bring fans and idols anywhere together, in the way that only Bud knows how to do.”
Budweiser is the beer behind the music! Therefore, the brand will invest in connecting special and unique encounters between great Brazilian music idols and fans. If the last edition was historic, with surprising connections in BudStudio; this year Lolla’s official beer promises much more!
Check out what’s going on BudX LollaBR
Budweiser’s commitment to music, through unique and unprecedented actions focused on interaction with the public, has once again shown what it came to. Outside the limits of the Interlagos circuit, the focus of the brand is a lot of content production to bring everyone LollaBR in the same tune as Bud.
BudX
During the three days of the festival, BudX will be in the most popular place: in front of the main stage. In space, the public enjoys BudStudio with unique encounters between music artists – from the current, old and new generation. The guests, including Ludmilla, Xamã and Negra Li, will have moments of conversations, debates and interaction with the public, with live transmission through the brand’s TikTok. All the idealization and execution of the brand’s stand and space at Lolla Lounge was carried out in partnership with Octagon Latam, a sports marketing and entertainment agency.
Ludmilla
If in the last edition, Budweiser announced the singer Ludmilla as the brand’s official ambassador. This year, the singer will be present to celebrate her 10 years of career, at BudX and Bud stage, along with other artists. And if anyone thinks we won’t have any surprises, it’s good to be prepared: from Budmilla you can expect everything!
Bud Zero
And to enjoy the shows from start to finish, inside or outside the Interlagos circuit, the “lollers” already know: Bud Zero, without alcohol, tasty and low in calories, everything to enjoy in moderation. A big beer surprise was planned, with lots of Bud Zero!
Creators
And if Lollapalooza Brasil goes beyond the stages and surroundings of Interlagos, Budweiser continues to invest heavily in the work of a team of Creators whose plurality has already been a trademark of Budweiser, since 2018. the festival beyond the racetrack, with exclusive content on all social networks, focused on culture, plurality, lifestyle and entertainment.
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