Action was developed by the agency OMZ
‘Too good’ is the name of the new phase of the Votorantim Cimentos campaign, created by OMZ. In the action, the singer Leonardo exclusively presents the Votomassa product line and the new packaging with the endorsement of the company’s new brand, bringing a new version of his greatest hits, the song Pensa de mim, adapted for the campaign.
According to the brand, the ‘too good’ concept reinforces the quality of Votorantim Cimentos products, which has been working since the first phase of the campaign, launched in October 2022 together with the new corporate brand of Votorantim Cimentos and with the new packaging of brands Votoran, Ita, Tocantins and Poty.
With an integrated communication strategy, the campaign also includes radio spots, merchandising actions, content on the social networks of Votorantim Cimentos and the singer Leonardo himself, in addition to materials and actions at points of sale, gifts and internal communication.