Oriba has been increasingly committing itself to actions related to environmental and social responsibility. On the day of the Earth Hour movement, March 25, the brand presents the new edition of the rePET capsule collection. There are six pieces and the complete look uses around 42 post-consumer recycled bottles in its production. Rodrigo Ootani, one of the brand’s partners, comments:
“Many brands choose to offset their production in ‘carbon credits’ without changing anything in the process. We recognize in the fashion industry a movement in search of sustainability, but the transformation needs to be at all stages. We don’t just want to ‘inspire’, but rather ’cause’ change.”
The launch is an invitation to reflect on how to make the ‘people, product and planet’ relationship more harmonious.
RePET is a permanent line that was first launched in 2020 with the aim of giving a new use to plastic that would go to what we call ‘trash’. In past editions, pants, shorts, jackets, bags and backpacks were launched. Now Oriba brings two caps, a bucket hat, a windproof jacket, a pair of shorts and a shoulder bag. Paulinho Moreira, another brand partner, says:
“We kept the minimalism, but, for the first time, we stamped our logo. This collection was born to wear those who are proud of their choices and, like us, believe that it is possible to do more for the environment.”
Each piece bears on the label the number of recycled bottles that were used in its production, impacting the consumer with real information, which is often hidden.
The fashion industry consumes the same amount of oil to make synthetic fabrics as the whole of Spain in a year; which represents 1.35% of the total oil consumption in the world. Paulinho adds:
“When we created Oriba, we realized that brands don’t choose a more sustainable raw material, mainly to guarantee a higher profit. But when we talk about plastic, we need to remember that the first plastic created by mankind is still on this planet, so it is up to us, as an industry first, to reframe this idea that there is some plastic disposal.”
rePET is the result of a series of environmentally responsible recycling processes. Ootani explains:
“Bottles, coming from post-consumer disposal centers, are fragmented into small pieces in mechanical processes; then, they are subjected to a series of treatments so that these pieces are transformed into a kind of PET granules. From these small particles the yarn of the fabric is made.”
In addition to this line, the brand also bets on other responsible raw materials, such as organic cotton, planted in the interior of Paraíba, and Beta Jeans, which not only does not waste water, but also returns it cleaner to the rivers. Ootani ends:
“The premise for creating every product at Oriba starts with choosing the raw material with the least impact and best usability for the consumer. So this is a constant search. If we can’t do better, maybe it’s better that we don’t.”
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