The piece, signed by Nova/SB, aims to alert the population about the importance of early diagnosis of the disease
The Ministry of Health launched a campaign to fight tuberculosis, the second infectious disease that kills the most in the world and, according to the World Health Organization (WHO), only 50% of those infected are diagnosed.
The piece, signed by Nova/SB, aims to alert the population about the importance of early diagnosis of the disease and reinforce the message that the SUS is prepared to welcome, test and treat people with tuberculosis.
According to creative director Paulo Lima, the concept of the campaign was based mainly on the need to inform and raise awareness about the disease and show that it can be treated.
The campaign will run until April 12th, in the squares of Manaus, Belém, Rio Branco, Recife and Rio de Janeiro on open and segmented TV, radio, internet, DOOH and OOH.
In addition to the population, the campaign also aims to impact health professionals who are not always informed about the disease, symptoms, forms of transmission, prevention, diagnosis and treatment.
