The bank’s presence at the event reinforces the internationalization of the brand
Ita Personnalit announced its debut at the Miami Open with the aim of strengthening the brand as a reference in the premium segment, providing experiences for customers and other Brazilian spectators of the tournament.
The bank will offer the public a lounge overlooking the courts, equipped with a bar, tables, armchairs and a DJ. In the space, there will also be an exhibition of items, such as a racket by the professional athlete Bia Haddad and two paintings by the visual artist Jotape that will be auctioned to benefit the Rede Tnis Brasil institution, which aims to present the modality in public schools throughout the world. Brazil.
“One of the pillars of the new Personnalit is to be present where our customers want it. This is part of the brand’s value proposition, through a physical experience that gives the customer the choice of how and where to interact with us. Through studies of the customers’ habits and trends in national and international territory, we established some pillars of action, sport being one of the main ones, and we understand that tennis talks to our public. of marketing at Ita Unibanco
For Personnalit customers, in addition to advantages and conditions for purchasing tickets, currency exchange and car rental, the bank will also provide seats in the arena and a lounge that will have the presence of Avenue, the American brokerage acquired by the bank in 2022.
The presence at the event reinforces the internationalization of the brand and initiatives in this pillar were initiated through the sponsorship of Bia Haddad, announced at the end of 2022, and which becomes even more present during the tournament.
“The activations that the customer will be able to experience during the tournament, as well as the benefits, reflect the transformation that the premium segment has been going through. Building the experience with the brand is fundamental, as it is what makes customers admire it and create a relationship of affection and admiration”, adds Tracanella.
