The play starring Any Gabrielly, Letcia Oro, Lucas Leto and Lucas “Inutilismo”
Puma Brasil launched the “Tomorrow is history” campaign, starring names such as Any Gabrielly recently announced as brand ambassador, athlete Letcia Oro, actor Lucas Leto and Youtuber Lucas Inutilismo.
The campaign is the one with the largest investment ever made by the company in Brazil and shows that today’s attitude becomes history tomorrow, in addition to opening up possibilities for exploring new paths of personal expression through personalities who, even when young, have already created their legacy.
Puma has been shaping the sportswear scene for decades, a brand beloved by the public that seeks to unite comfort and style. With this campaign, the aim is to reassure consumers of Puma’s relevance in this segment, that we are a fashion brand willing to go the extra mile. This category focuses on Brazil and we present a very diversified portfolio that will connect with consumers of all ages, said Luciana Soares, Marketing Director at Puma Brasil.
In the year the brand celebrates its 75th anniversary, the piece is part of the global positioning “FOREVER. FASTER.” which seeks to connect the past, present and future through the union of legacy and innovation.
