The company will offer advertisements in a non-intrusive way, that is, without interfering with lives, as well as effective and measurable campaigns.
The new company founded by Daniella Gallo, called Warrior, hits the market aiming to connect brands and streamers. The platform already has names from LOUD, Cidade Alta, Los Grandes and Tropicaos.
The executive will take over as founding partner and CEO of the company and, based on a close relationship with the Brazilian electronic games market, technology and strategic planning, will offer advertising in a non-intrusive way, that is, without interference in the lives, as well as campaigns effective and measurable.
To enhance the connection with the sector, Warrior has a partnership with Streamcoi, a tool that will provide, in real time, to brands and creators, relevant indicators and KPIs such as views, clicks and others, allowing to measure the campaign effectiveness and track the audience the campaign reached.
We hope that our solutions are an important step towards offering streamers a new ability to monetize their content. And with that, generate a positive consequence of better quality and duration in the streams, increasing the time consumed on each platform and enhancing a positive chain for the entire scenario. As for those who invest, a curatorship with the best streamers in the market and the possibility of customizing content and natural integration in lives, explained Daniella Gallo.
