The communication, idealized and developed by Dark Kitchen Creatives, has as its motto Na Hora H da NBA, it has to be Hellmanns
The partnership between Hellmanns and the NBA, announced in January, gained another stage with the launch of the brand’s new campaign for condiments.
The communication, designed and developed by Dark Kitchen Creatives, has the motto Na Hora H da NBA, it has to be Hellmanns and explores the main H Hours of the games for those who are watching and, generally, eating something.
The film that leads the campaign narrates a series of crucial moments in basketball, such as a decisive point, the passes or the timer running out.
Basketball is a lifestyle followed by almost 46 million Brazilians and this partnership with the NBA allows Hellmanns to create conversations and get closer to these people, who are mostly young Millennials and Gen-Z, a very important audience for the brand. Our campaign highlights every NBA Hour, as league games are full of exciting moments,” said Carolina Riotto, Marketing Director at Hellmanns Brasil.
As part of the sponsorship of the NBA and the brand’s strategy, in partnership with Suba Contedo, Hellmanns has already featured on social media names such as athlete Paulo André, singer and presenter Karol de Souza and basketball commentator and former player Guilherme Giovannoni .
In the next few months, the brand will also introduce launches, promotions and other activities and experiences to the market that will score points with basketball fans across the country during the season.
