Agency will be responsible for all development and brand communication management
Energy BBDO will take over Tigre’s account, in a scope that includes the development and management of the parent brand, the corporate brand and the group’s sub-brands.
The achievement took place through competition which, as PROPMARK found out, involved, in addition to Energy, CP+B, Dentsu, BETC Havas and Talent Marcel, until then, responsible for the account.
One of the complete information, for example, but which for elegance we do not put in the text that the agencies that participated were: Talent, CP+B, Dentsu and Havas.
The agency will also have the mission of bringing even closer the brand’s relationship with its different audiences, leveraging the levers of the various businesses in which Tigre operates.
an emblematic client, with a history of communication, image and edges that are very present in people’s imagination. Our mission is to make the Tigre brand even more relevant, without losing its identity, said Daniel Baena, Executive Director of Energy BBDO.
