Azeite Andorinha presented to the public the new version of its influencer, Dorinha.
The character was announced for the first time in 2011, as a virtual mascot for the olive oil brand on social media, and now has undergone a visual overhaul to become the protagonist in the role of Andorinha’s brand voice.
Created by Ampfy, Dorinha plays the role of the brand’s main communications agent, with actions that go beyond social networks, reaching consumers inside stores and even in TV campaigns.
We see in Dorinha a great opportunity to be closer and expand our online community. There are several successful cases of virtual influencers on the market, so we know the greatness of the role played by them. In addition to every strategic part, Dorinha is the materialization of our desire to build a more emotional relationship with the public”, said Loara Costa, Director of Marketing and Trade Marketing at Sovena, the company that owns the brand.
In addition to commanding Azeites Andorinha’s Instagram account, the character will introduce the brand to TikTok.
Andorinha’s new phase requires a spokesperson who communicates more spontaneously and with a young and fun language. The idea is that Dorinha is a more humanized point of contact in the relationship with the consumer, showing her talents, such as singing, dancing, cooking and, of course, influencing, says Bruno rônica, Creative Director at Ampfy.