Star+ launched its new football campaign, focused on the Copa Libertadores and Copa Sudamericana. The initiative reinforces the presence of tournaments on the platform through ESPN’s sports content, which will show 160 games from both competitions throughout the year.
The piece, produced by the Company’s creative team, invites people to wear the shirts of their favorite clubs in different social situations, as a way of valuing the feelings of the fans.
The campaign will run on free-to-air and cable TV, digital platforms, radio and out-of-home ads. In addition to the film, the initiative will have a 360-degree reach, with actions with talents and influencers on the ESPN and Star+ social networks.
