The agency will focus on digital media and social networks, in addition to being responsible for communication initiatives.
Jotacom is the new advertising agency for Sem Parar, a company of the Fleetcor group. The achievement took place after a competition process with evaluation through presentations of credentials, successful cases and team profiles.
This achievement was celebrated twice. First, due to the positive competition model, which departed from traditional formats and proposed a dynamic analysis. The second, of course, was the news of the arrival of an extremely emblematic brand, which was born and maintains innovation in its DNA, the type of client that is always a pleasure to work with, said Joo Passarinho Netto, partner and vice president of creative strategy at Jotacom.
Although the new partnership will focus on digital media and social networks, the agency will also be responsible for the range of communication initiatives, ranging from institutional and product campaigns to always-on content planning, strategies with influencers and other projects.
Among the proposed challenges are exploring new formats and enhancing engagement on social media, to create an ever closer relationship between the brand and the public.
Sem Parar has evolved a lot over these more than 20 years in the market and today we are far beyond the toll tag. We have become a complete ecosystem of solutions for those who drive and we have many evolutions in our core business and innovative services to share with the market. This is reflected in the choice of our partners and Jotacom will be with us in this new stage, in which we seek to reach new levels of connection with our brand and engage our customers even more, added Catharina Donato, marketing manager at Sem Parar.
