CDN took over the entire PR strategy for the Festival Mundial da Criatividade, which takes place in São Paulo on the 20th, 21st and 22nd of April. The event kicks off World Creativity Day, with simultaneous activities in 100 other Brazilian cities and 12 countries around the world. Conceived in Brazil by Lucas Foster, the date became part of the official UN calendar in April 2017.
The movement is led by the World Creativity Organization (WCO) and its main objective is to unite the creativity and innovation ecosystem of several cities. The agency’s relationship with the client began at the beginning of the year, with the promotion of the Brasil Criativo Award, which in January of this year awarded entrepreneurs and creative economy projects from the most varied regions of the country.
For the Festival Mundial da Criatividade, officially launched on the 7th of March, the communication objective is to engage the public with the numerous activities of the event, building value and reputation for the brand, its initiatives, partners and sponsors.
Fabio Santos, CEO of CDN, says:
“Articulating and executing WCO’s communication strategy for World Creativity Day allows us to exercise one of CDN’s greatest values: to carry out work that, through communication, positively impact people’s lives. In addition, it brings us even closer to a territory as fertile and promising as the creative economy.”
This year, with more than 100 activities spread across 20 spaces in the Historic Center of São Paulo, the World Festival of Creativity relies on the power of communication to mobilize more than ten thousand people. “In times of accelerated automation, strategic intelligence is the main differentiator for the success of public relations agencies. From the first contact, we realized that this was the main asset of the CDN and we are sure that we made the right choice for this edition of the Festival Mundial da Criatividade and for the next ones”, adds Lucas Foster, general director of the World Creativity Organization and founder of World Creativity Day.
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