Look what he did, look what he did.” “Haaaja heart”, among others. The famous catchphrases, which became a trademark and are used on the most diverse occasions, can be heard again on the official channel of the narrator on YouTube – Canal GB.
And to celebrate the premiere, Zé Delivery, in action on the channel, gave the narrator an exclusive interview with none other than the Brazilian national team player who represents the millions of Zé’s on the field – Vinícius José Paixão de Oliveira Junior, or better, Vini “Zé” Jr, brand ambassador, in addition to offering a discount coupon and lots of fun during the broadcast of the game between Brazil and Morocco last Saturday (25).
The dynamics of the action included an exclusive interview between the narrator and the ace Vini “Zé” Jr., before the start of the match. At the end of the chat, the player told Galvão that he had already placed his order on the app and that he was waiting for a little surprise.
The special delivery was carried out by former referee Fernanda Colombo, who, in partnership with Zé Delivery, dressed as a delivery person and presented the narrator with a YouTube plaque referring to the achievement, at that moment, of 100 thousand subscribers on the channel, discount coupon for fans who follow the game through the channel to purchase products in the app and cold drinks for Galvão and the team that participated in the broadcast.
Luiza Moura, Media Director at Zé Delivery, said:
“Zé, like football, is about delivering moments of fun, joy, and we couldn’t fail to honor those who moved us so much and made us love the most inclusive and democratic sport in the world even more. It is an honor for us to participate in the premiere of this project by the greatest narrator of all time. And of course, if there’s football, Zé Delivery delivers everything!”
The brand’s action with the GB channel, developed by Play9, reinforces Zé Delivery’s strategy of supporting and encouraging Brazilian football with activations that started last year, sponsored by CBF, partnership with Vini Jr., launch of the program Zé’s cashback, actions in the Copa do Brasil final, among others, which will continue this year.
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