In addition to the Ambev drink, the pagodeiro will start the series of shows with the sponsorship of Grupo Petrópolis, which launched a beer with the name of the tour.
‘Tardezinha’, singer Thiaguinho’s tour, gained another sponsor: Mike’s, an Ambev drink. According to the advertiser, the sponsorship is one more movement to strengthen the brand’s presence at festivals, after the recent partnerships with Quero and Lollapalooza.
The first show with the active partnership will be held next Saturday, April 1st, at Parque Olímpico, located in Barra.
Mikes is proving, more and more, that it unites practicality and freshness in the perfect measure to match any moment and with all styles, said Guilherme Poyares, marketing director for Mike’s Ice in Brazil.
In addition to Mike’s, Grupo Petrpolis had already announced a partnership with Thiaguinho, who started to stamp the cans of the company’s new canned draft beer, Ita-Draft Tardezinha.
Itaipava’s partnership will last for one year, and will include 26 concerts in 25 cities, starting and ending in Rio de Janeiro.
(Credit: @thbarbosa)
