Premio da Meta was awarded to seven Brazilian agencies; see the full list of winners
The winners of the first edition of the Meta Video Awards were announced this Tuesday night (28), in So Paulo, during the Meta Summit Brasil. The award was launched last year to celebrate the creativity of video works by agencies, brands and creators on Facebook and Instagram in Argentina, Brazil and Mexico.
The country won ten of the 12 awards Argentina and Mexico won the others. Dentsu, DPZ, VMLY&R, Africa, GUT, AlmapBBDO and Rocky.Monks were the recognized Brazilians (see the complete list below).
In this first edition of the Meta Video Awards, 361 cases made in long (in-stream) or short (Stories, Reels) formats were entered and analyzed by a jury made up of market professionals, which resulted in a shortlist with 66 finalists.
Of this total, three works were selected to receive gold, silver and bronze awards in each of the three categories: Full Funnel Video Strategy, Creativity in the Use of Video and Diversity, Equity and Inclusion in Action.
Finally, the Grand Meta Award was chosen among the three projects that took gold in each of the categories, rewarding the most creative piece, with the best innovative strategy in the use of Meta video formats and with a strong impact on the campaign results. .
Grand Meta Award
Campaign: Our Flavor
Company/Brand: Nissin Foods/Nissin Lmen
Agncia: Dentsu Creative
Country: Brazil
Category: Video Strategy Full Funnel
Gold
Campaign: Xtra Pipcantes
Company/Brand: PepsiCo – Xtra Flamin Hot
Agency: Island
Country: Mexico
Talk
Campaign: Gympass | Creativity + Performance
Empresa/marca: Gym Pass
Agncia: Rocky.Monks
Country: Brazil
Bronze
Campaign: Clothes Have No Expiration Date
Company/brand: Electrolux, washing machine division
Agency: DPZ
Country: Brazil
Category: Creativity in Using Video
Gold
Campaign: Creamy Hair
Company/brand: AmBev/Brahma
Agncia: Africa
Country: Brazil
Gold
Campaign: Our Flavor
Company/Brand: Nissin Foods/Nissin Lmen
Agncia: Dentsu Creative
Country: Brazil
Talk
Campanha: The Tiny Pocket
Company/Brand: Bayer/Aspirin
Agency: AlmapBBDO
Country: Brazil
Bronze
Campaign: FYS Less Marketing
Company/brand: Heineken/FYS
Agency: AlmapBBDO
Country: Brazil
Category Diversity, Equity and Inclusion in Action
Gold
Campaign: Black Screens
Company/brand: Vivo
Agncia: VMLY&R
Country: Brazil
Talk
Campaign: Beauty for a future
Company/brand: LOral
Agncia: Pretty
Not: Argentina
Talk
Campanha: Black Business Beats
Company/Brand: Mercado Livre
Agncia: GOOD
Country: Brazil
Bronze
Campaign: New Iconic Kisses
Company/Brand: Mercado Livre
Agncia: GOOD
Country: Brazil
