Mike’s continues its process of connecting its image with music and fun. The brand, which last week began a journey through the 90s, by thawing one of the biggest hits of the time to assume the “Ice” personality once and for all, is now going to go all over the decade, sponsoring one of the biggest festivals of the style in Brazil, Tardezinha .
And, to start the work, Mike’s guaranteed the warm-up at the brand’s kiosk, on Ipanema Beach, in Rio de Janeiro, with the right to a pocket show by Feyjão and a special participation by Douglas Silva. At the event, which took place last Saturday (25), with lots of sun and fun for the public that passed by, the brand held a raffle for tickets for the first show of the festival.
The sponsorship is yet another movement to strengthen the brand’s presence at festivals, after the recent partnerships with Quero and Lollapalooza.
Guilherme Poyares, marketing director for Mike’s Ice in Brazil, says:
“Mike’s is proving, more and more, that it unites practicality and freshness in the perfect measure to combine with any moment and with all styles.”
The first show with the active partnership will be held next Saturday, April 1st, at the Olympic Park, located in Barra. But Mike’s will join the pagoda beat and will be present at all festival events.
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