Ao was developed in partnership with GUT SP
After a sequence of 11 concerts in Brazil, Coldplay ended this Tuesday (28), at Estdio Nilton Santos, in Rio de Janeiro, another visit to the country. With an eye on the feeling that many fans said they had, that the English were already living in Brazil, QuintoAndar created #MoveToBrazil.
Made in partnership with GUT SP, the action took to the hotel where the band was staying posters with information about properties available on the platform, which were displayed by passionate fans, hoping to draw the attention of Chris Martin and other members to the idea of living in Brazil.
On social networks, QuintoAndar offered a year of free rent to the band with #MoveToBrazil and influencers amplified the action with suggestions of properties available on the platform for the band to live. Afterwards, fans with posters publicized the properties for the band at the hotel door and also at the show on Tuesday in Rio de Janeiro.
We wanted to take advantage of one of the most commented subjects of the moment, which is the Coldplay tour and how familiar Chris Martin is with Brazilian culture, to reinforce our main attributes and the platform’s facilities. The idea is to show that we have solutions that help people find their ideal property – even if a move is not yet in the plans, said Flvia Mussalem, QuintoAndar’s marketing director.
