The choice of actress and model for the role was due to the brand’s quest to connect with a younger audience.
Amarula announced the launch ambassador of the brand, Amarula Vegan: actress and model Agatha Moreira.
Agatha’s choice for the role was due to the brand’s quest to connect with a younger audience. The partnership was announced through posts on social networks, which received the title “Enjoy all the flavor of Amarula Vegan with Agatha Moreira”.
For the campaign, the company adopted the motto “Amarula Vegan is an indescribable taste experience. A vegan cream liqueur that has the taste and creaminess of a real cream liqueur”.
“Agatha is young and authentically expressing herself, this, together with her contagious energy and naturalness, is the perfect representation of Amarula Vegan. We are excited to have her with us at the launch of this very special product,” said Priscilla Gomes, Country Manager at Amarula .
For offline, the brand created the Vegan Vibes cocktail, which will be available in activities such as a welcome drink and a double drink in several bars throughout April, and will participate in the Nmade Festival, an event that promotes Brazilian popular music, in May.
