Live Nation, controlling shareholder of Rock World and C3 Present, opted to centralize the operation of festivals in Brazil
After 10 years and eight editions, Lollapalooza Brasil and Tickets For Fun announced the end of their partnership.
According to the press release, Live Nation, the controlling shareholder of Rock World (the organizer of Rock in Rio) and C3 Presents, in a global business strategy decision, opted to centralize the operation of all its festivals in Brazil with the Rock World.
T4F’s partnership with Lollapalooza Brasil has revolutionized the festival market in our country. We are very proud of the path we have taken together and for having transformed LollaBR into a brand loved by Brazilians. It was a pleasure to lead this brand and contribute to its growth. I would like to thank Perry Farrell, creator of the festival, Charlie Walker and Charles Attal, managers of C3 Presents, with whom we have always had a professional relationship, but also one of friendship and respect. I wish them and Lollapalooza Brazil success in this new model, said Fernando Alterio, founder and CEO of Time For Fun.
Time For Fun will continue to operate in the festival sector with its own brands and new partnerships.
