Nor is it just on stage that the main feats of Lollapalooza Brasil took place. Outside of them, there was no shortage of surprising encounters between great artists and that closeness so expected by fans. Official beer of the festival, Budweiser reinforced its presence within the musical universe as the brand of major events, promoting unique initiatives for fans and bringing important debates to the music scene.
Thus, during the three days of LollaBR, the Bud Studio – located in BudX, the Budweiser space within the festival – hosted a series of meetings and conversation circles between different artists, from all generations. Between chats, topics were varied to help reflect on the history of Brazilian music, something that only Bud could provide.
And how were the meetings?
Friday: BudTalks with Shaman, Pocah and Tasha & Tracie
On the first night of Lollapalooza Brasil, we already had a round of conversation to make our mark on the national music scene. Xamã, Pocah and Tasha & Tracie participated in a chat mediated by rapper Rincon Sapiência about “Gerações da Rima”. Broadcast live on the brand’s Tik Tok, the audience saw the artists’ vision up close and enjoyed snippets of national Rap and Funk that marked an era.
The following day, Ludmilla, Pitty, Pepita and Negra Li moved a crowd by participating in the theme: “MultiArtistas: versatility in Brazilian music”, with the mediation of Giovanna Heliodoro, better known as Transpreta. They took advantage of the moment to pass on their views on the music scene and also bring a history of their career experiences.
Sunday: BudTalks with Froid, L7, Papatinho and MC Carol
And anyone who thought that LollaBR was heading towards the final stretch was surprised with yet another great meeting. The rappers Froid, L7, Papatinho and MC Carol were present in the conversation about the “New Horizons of Music”. All this with the participation of actor Babu Santana, in the mediation. There was no shortage of great stories and exchange of experiences.
E nos shows do Lollapalooza?
For those who followed the concerts closely, Budweiser also prepared something special. This year, the brand innovated with music fans and distributed Bud Zero on the track to the Lollers of the event. To be able to cope, only with a big container full of Bud Zero located at the entrances and exits of the Interlagos Racetrack.
In addition to the containers, six carts packed inside the Interlagos race track offered the best experience for people to enjoy the ride from start to finish. After all, to face this three-day marathon of music and celebration, it’s important not to leave moderation aside.
Harry Racz, Regional Marketing Manager for Ambev, owner of Budweiser in Brazil, commented on the brand’s action.
“To celebrate this great event from start to finish, nothing better than celebrating with a super toast of Bud Zero, elected the best non-alcoholic beer in its category in Brazil. We are happy to be the brand that promotes large gatherings and such complete experiences at the festival, bringing initiatives to surprise people inside and outside the Interlagos circuit. Bud Zero was born last year, it has conquered the Brazilian palate and now we want to take it directly to music fans, like Budweiser.”
Photos: Budweiser publicity
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