The month of March has finally come to an end. With International Women’s Day, Lollapalooza Brazil and much more happening, brands couldn’t let all of this go unnoticed. With that in mind, we selected the best campaigns in March, which deserved to be featured in the special TopPubli.
Check out the best campaigns of the month:
Lollapalooza, one of the biggest music festivals in Brazil, took place this month, and of course, the brands didn’t miss it. To reinforce its image of commitment to social issues, Vivo launched a special campaign on the presence of black singers at events of this size.
Also thinking about the arrival of Lollapalooza, Mike’s thawed one of the greatest classics of the 90s to pack the days with the crowd and assume its personality once and for all. “You can call me Ice Ice Baby!“, makes reference to the hit “Ice Ice Baby”, by Vanilla Ice.
Heineken – Not every round is out there
This month, Heineken launched the brand’s first games campaign, entirely produced in Brazil. Entitled “Not every round is out there”, the campaign marks the connection between the product and the universe of games, activated over the last few years with the main objective of contributing to breaking the stereotype that surrounds online games as an activity Social.
And thinking about March, a campaign thinking about Women’s Day could not be missing. For the first time, in 214 years of history, Banco do Brasil has a woman in the highest position of its management, in the chair of president. This emblematic and representative achievement was added to the campaign launched on March 8th, in honor of International Women’s Day, to reflect on the importance of having more women in leadership positions in large companies, or in whatever your “top”.
And of course, with March coming to a close, the first thing people think of in April is usually Easter. Americanas did not let the opportunity pass and has already started its actions to commemorate the date. The campaign reflects a warm-up moment for the brand, which guarantees stock and assortment of products for its consumers on a date that is directly linked to the result and the public’s emotions.
stay tuned here Adnews! Because for us, leaving the obvious is as obvious as creating and transforming.
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