Vilma Morais, ex-R/GA, arrived at Artplan, while Druid presented Denise Azevedo, ex-Africa
Among advertisers, hiring Juliana Barros for the Avon was one of the most important this week. Ex-Natura, the executive returns to the company to be the company’s new head of marketing.
In the 20 years she worked there, Juliana participated in cases such as #VeioPraFicar, a campaign to publicize the Power Stay line, popularly known as Batom da Marta.
But it was the agencies that presented the most contracts. A Artplan announced Vilma Morais like the new media head and connections. Having worked at agencies such as Publicis, VMLY&R, DM9 and, more recently, R/GA, the executive will report to Mountain GluciaCEO of Artplan SP.
Artplan has a relevant legacy, which gives me even more motivation to be part of this trajectory, through my experience as a professional and also as a person who dares and seeks excellence in everything he does, said Vilma.
A Druid Creative Gamingin turn, announced the arrival of Denise Azevedo as the new service and business director. Ex-Africa, the executive will coordinate the project development strategies, service and account management, within the team led by the general director Mariana Nunes.
Denise is a publicist, post-graduated in marketing and has more than 20 years of experience in the business and customer service area, having worked at agencies such as Y&R, DPZ, W/Brasil, Havas and Africa.
J na Oliverwho arrived was Luciana Church, who assumed the post of new business director. From now on, Chiesa will work together with Livia Paivasector executive, and respond to Raffael MastrocolaCEO da Oliver Latin America.
With passages through advertising agencies and multinationals such as LG, Colgate, Johnsons & Johnsons, Luciana Chiesa was responsible for leading the areas of product development, brand and category management, communication and integrated marketing focused on Digital Marketing for brands such as Colgate Luminous White , Colgate Total 12, Palmolive, among others.
A Dark Kitchen Creatives won the boost of Marcella Barbieri, who became head of content and strategy. She will work on the OX Cosméticos account.
The professional has been on the market since 2012 and, since then, has worked for agencies and companies such as Mutato and for edtech Descomplica, as a writer for the branding team. Barbieri holds a postgraduate degree in Strategic Marketing from Universidade Presbiteriana Mackenzie, with an MBA in Business Management from USP.
Already Easythe novelty was the arrival of Paula Sotto Major to be the agency’s sales leader. In office, Paula will contribute to the company’s relationship with the market, to generate business with advertisers and agencies.
With a trajectory focused on advertising, communication and business development for the corporate market and the third sector, in Brazil and Spain, where she lived for ten years, the professional accumulates passages through the agencies Ogilvy, Isobar, YDreams and MRM, serving accounts such as Nestl, Bradesco, Cisco, Fiat and GM.
A RZK Digital hired Claudia de Armas for the position of head of data science. Graduated in Industrial Engineering from the Universidad Tecnolgica de La Habana José Antonio Echeverra, in Cuba, the professional is specialized in Analytics with Data Visualization, Big Data Management, Business metrics for Data-Driven companies and Digital Transformation and Industry 4.0.
Currently in Brazil for six years, Claudia is also doing a PhD in Systems at the University of So Paulo (USP) and has already developed projects with different national and international partners in the area.
A full service agency Adtail announced two promotions and a signing: Andressa Paola e Rafael Atade reach the position of Associate Partner, while Cassia Caetano joins team as executive manager of cultures & people.
Since 2016 at the company, Andressa Paola started as an intern until she became head. Just like her, Rafael Atade is also experiencing a new challenge as an Associate Partner.
At Adtail since 2021, as Director of Data&Tech, the executive has 10 years of experience in the area and has worked at companies such as the multinational Henry Schein.
Finally, there is the arrival of Cssia Caetano as executive manager of cultures & people. She has worked at DBG&co, Cadastra – from the same Adtail holding company – and Zmes.
