BK warns about fake news and recalls lie about McDonald’s meat in action

‘Truth above Rivalry’ was developed by David SP and NY

For the April 1 action, Burger King decided to talk about the impacts of fake news on society. With the ‘Truth above Rivalry’ campaign, created by the agencies David So Paulo and New York, BK shed light on the lies told about McDonald’s.

‘No, they don’t use worm meat’, says an excerpt from the piece.

This is not the first time that the brand has positioned itself in the fight fake news. In 2022, the brand encouraged its consumers to identify a lie and exchange it for a free Whopper sandwich.

This weekend, in addition to running ads, the brand invites its consumers to send fake news about its competitor in order to combat them.