NESCAU Cereal launches its latest campaign, “The Start of Your Day“, created by the agency Ogilvy Brasil. This time the purpose is to show that NESCAU Cereal is a nutritious ally for breakfast.
Available in 2D and 3D versions, the film features the brand ambassador, Rayssa Leal, and reinforces the main attributes that the product has and that are valued by the consumer. Communication shows an evolution in language, representing the transition of children who are growing up, with a routine that begins to have new responsibilities and commitments. Among them, having the independence to prepare your own breakfast, a nutritious and practical ally to start the day with everything: NESCAU Cereal.
For the video, the brand and the agency brought current characters and activities that generate synergy with the public: in the café of two teenagers who are content creators, they dance while tasting their NESCAU Cereal; in another cafe, a young man with a disability and his gamer and diverse crowd are having fun, showing that a box of NESCAU Cereal is also a great option to share with friends.
Aesthetically, the campaign explored a language of illustrations in the style of anime, manga, HG, 3D identity, game and roblox. Graphically, the film highlights a macro vision of the product, through elements of the consumer’s routine (sports, music, games), intertwined with its territory, without neglecting the NESCAU Cereal credentials: unique flavor and “crocolate”,: combination of crispness and chocolate flavor.
Teco Cipriano, Executive Creative Director at Ogilvy Brasil, highlights:
“Going through a day for a teenager is not an easy game: there are many missions, obstacles and challenges. And, to go through each phase, eating well early is the ‘start’ that the consumer needs. That’s what we’re presenting in this new campaign for the NESCAU Cereal brand: an evolution of the public along with Rayssa Leal, who left her wings and the “little fairy’ behind and is now in a new phase.”
The campaign will launch on March 29, with disclosure on NESCAU channels, on YouTube, delivery with creators on TikTok and various actions with influencers.
Paula Munhoz, Head of Breakfast Cereals Marketing, highlights:
“The breakfast cereal category has gained more and more space on Brazilian tables. Nestlé leads this segment, and rejuvenates NESCAU Cereal’s communication with Rayssa Leal as ambassador, through the combination of real language and metaverse, in which it highlights the product attributes that are most valued by the consumer.”
In addition, the Content Studio Nestlé Ogilvy acted in the communication that will be present in all fronts of contact of the brand, echoing the ideal start. The bet is on unfolding in the form of gifs, challenges, and trends added to the power of the 3 profiles of guest communicators: Creatives, Gamers and Lifestyle.
Check out the film made by NESCAU:
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