The rebranding started in the US in February and will be implemented gradually in Brazil
Cinemark updated its visual identity and presented its new logo to the market.
The redesign concept was thought to reflect the current phase of the company, whose main objective is to entertain and inspire the public, through cinematographic experiences. The rebranding started in the US in February.
Built on the basis of psychological research, the new visual identity will be applied at various points of contact with the customer, starting with digital platforms, social networks, app and website; on food and beverage packaging and on communications printed at movie theaters, such as posters and posters, in addition to the uniforms of the Chain’s employees.
The complexes in operation will undergo updates gradually, and the next openings will already come with the new identity.
The rebranding also brought an update to the branding of the XD rooms. The format will have more immersive rooms with screens larger than conventional ones, customized sound that is 7x more powerful and a unique digital project.
