The action took look-alikes of singer Rihanna and player Neymar to the shopping center in Osasco and recorded people’s reactions.
During the month of April, known as the month of lies, Serasa will carry out a series of actions to make consumers aware of the increase in financial scams.
The campaign entitled “Serasa Against Frauds” aims to show the financial, personal and moral damage caused by fraudulent actions carried out by scammers or by specialized criminal gangs.
On April Fools’ Day, which takes place every April 1st, the company launched the campaign Do not fool me that I like it, which had the participation of Priscila Beatrice and Eigon Oliver, look-alikes of the singer Rihanna and the player Neymar. In the recording, the influencers walked through a shopping center in Osasco, in Greater São Paulo, surrounded by security guards, and caused a great uproar in the place. Most of the mall’s customers were sure they were looking at their idols.
Almost perfect celebrity doubles draw crowds in public places and prove that not everything that seems to be true really is. We chose these two characters who physically resemble celebrities adored by the public precisely to draw attention to the importance of redoubling care against possible scams, as criminals are increasingly specialized in the craft of deceiving.
