The initiative, developed in partnership with Africa, aims to help account holders and non-account holders
Ita Unibanco started its campaign to publicize the credit portfolio and debt renegotiation and, for that, invited the actor and comedian Rafael Portugal to star in the play.
The initiative, developed in partnership with África, aims to help account holders and non-account holders to understand the differences between offers and type of credit before contracting, in addition to demystifying renegotiation.
The promotion includes different films that show different situations. In the first of them, released this Monday (3), Rafael appears with orange hair addressing the issue of bank credit. The action with the comedian also includes digital actions, OOH, tutorials on the band’s networks and advertisements on radios and cinema.
Credit can be an ally when used intelligently and we believe that facilitating access to information on the subject is important to help balance finances. We want people to seek Ita as a partner and not just a provider of banking services, so we are based on guidance and transparency so that, in fact, we can help in decision-making and break with the taboo surrounding credit, he said. Gustavo Andres, Director of Credit Products at Ita Unibanco.
