After the formation of this week’s wall at ‘BBB 23’, Amanda, Cezar Black, Larissa and Marvvila participated in a three-phase round-trip dynamic, sponsored by breaded Chicken Crispy Seara.
The test, developed by Globo in partnership with WMcCann, had a total of twenty-eight totems equipped with Chicken Crispy Seara packaging, breaded products made with 100% chicken breast. In each round, participants had the opportunity to choose a box, in search of the correct package that contained the card with the Chicken Crispy Seara logo.
In the first two phases, the chances of winning were four packs with the product’s logo and attributes such as “the crispiest Seara” and “Chicken Crispy Seara made with 100% chicken breast” and another six incorrect packs. In the last phase, there was only one box that would save a brother from the wall.
Participant Cezar Black won the race, thus securing a place in the top 9 of the competition. In addition, the public was not left alone and could purchase Chicken Crispy Seara, with a special promotion of Leve 3 Pague 2 and free shipping for 24 hours, after scanning the QR Code presented by Tadeu Schmidt.
Chicken Crispy Seara is part of the brand’s recently launched Empanados line, which arrives giving new meaning to the category, bringing many innovations in products. There are 10 different types of breaded products produced 100% with chicken breast, intact in snack format, and chicken thighs, expected to arrive at the main points of sale between April and May of this year.
During the race, former BBB Lucas Bissoli, who influences Seara, was present at the War Room and took over the brand’s Twitter handle, interacting with followers.
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