The piece, signed by FCB, has the concept SKY has everything you like! and has two films, “Casal” and “Irmos”
Sky launched its new campaign which aims to reinforce its position as a provider of content and entertainment in Brazil.
The piece, signed by FCB, has the concept Sky has everything you like! and it has two films, “Casal” and “Brothers”, which present the same approach, but in different situations of social relationship, showing the lack of a cable TV subscription.
The central issue of the campaign is access to a rich and complete programming so that nobody is a person of limited content. Linked to this, we understand that Brazilians are a diverse and diverse people, who watch from soap operas to movies, marathon series and follow the matches of their favorite team, and, on Sky, they have the possibility to travel from linear to on demand in a practical way. , simple and at any time, said Dbora Pinto, manager of Branding and Media OFF at Sky.
The campaign will run on the country’s main free-to-air TV stations. The films were directed by Thiago Vieira.