The first edition of the festival will take place in September this year, at the Interlagos Circuit, in So Paulo.
Just as everyone who was at Rock in Rio in 1985 was part of a historic experience, those who will be at the first edition of The Town will also experience a similar moment.
It is under this concept that the campaign that warms up the public for the start of ticket sales for the first edition of The Town, which takes place on the 2nd, 3rd, 7th, 9th and 10th of September, in Cidade da Msica, in Interlagos.
To create a unique feeling of belonging with the fans, Rockers created a series of actions in which the different audiences of the festival – fans, artists and the production team – will be the main highlights.
Participating in the campaign are six characters who are faced with the great opportunity to be part of the first and historic edition of The Town and reveal their expectations for the big moment.
Singer Ney Matogrosso, who already made history in 1985 when he was the first attraction to take the Rock in Rio stage, gains an even more special chapter and appears as a way of renewing his pioneering spirit by also participating in the debut edition of The Town.
This campaign is made up of spontaneous testimonials from real people who will go down in history when they set foot in Interlagos, in September. It was in this way that we sought genuine identification with the public, by inviting them to live and tell the next generations about their experiences in the first and historic edition of The Town, says Marcelo Pollara, executive creative director of Rockers.
In the second phase, there will be the traditional countdown with a message that encourages the urgency and the unique opportunity to acquire tickets for the event from the phrase X days left until you go down in history.
