CityAds, technology platform for performance marketing, announced the winners of the Win The Jeep incentive program, during the awards party held at Casa Traffô, in São Paulo. Prizes were awarded to affiliates who accumulated the most points during the period in which the program was active.
The prizes were divided into three categories that included AirPods, iPhones, MacBook, as well as a BMW G310 motorcycle and the grand prize, a zero km Jeep Renegade.
See the final ranking of the incentive program:
1º. Inter Shop
2nd. coupon
3º. Baby Promo Kids
4th. Felipe Pessoa
5th. little promotion
6th. Promobit
7th. Valid Coupon
8º. Cuponation
9th. Now Coupon
10th. Compare Pharmacies
11º. IMG Expert
The Inter Shop, Inter’s Marketplace, took first place in the Win The Jeep campaign. Allan Lemos, Inter Shop executive, celebrated:
“We are very happy to have been the winning company in the Win The Jeep campaign by Cityads. This action was extremely motivating for our team, it is the result of a partnership that together we achieved great results, we are excited to grow even more.”
Large market players were also included in the program. According to an analysis by the Director of Partnerships at Cuponomia, Camille Gorla:
“Participating in the Win The Jeep campaign was a great opportunity to strengthen the partnership with Cityads and achieve our conversion goals even more efficiently.”
Featured Categories
In addition to announcing the final ranking of the incentive program awards, the event revealed the best performances of partners in specific categories. See the highlights:
· Best Cashback Performance: Salon Line
· Better Communication and Collaboration: Drogal
· Best Commitment to Quality: Meu Tudo
· Better Transparency in Operations: Drogaria Araújo
· Best Offers by Category: Grupo Clamed
· Best Sales Conversion in November: Grupo DPSP
· Greater Involvement in Social Networks: Mundo Danone
· Best Audience Reach: Petz
· Best Performance in the Mobile Segment: Rei do Pitaco
· Best Performance in Multiple Channels: Raia Drogasil
· Best Performance in the Jewelry Segment: Pandora
· Best Performance in the Mobility Category: Movida
· Best Seasonal Campaign Performance: Mambo
How was the program?
The mechanics of the incentive program worked as follows: for every BRL 100 of approved commission, the participating affiliate earned one point, thus forming the program’s ranking. Point calculations were carried out monthly and were available for consultation on the CityAds platform.
The program was open to all CityAds affiliate publishers from September 2022 to the end of January 2023 and participants also had great results. “Cityads Win The Jeep was an innovative and very successful campaign. We are very happy to have been one of the winners. This only reinforces the importance of working in partnership with a technology platform that is so committed to results,” says Mariana Carvalho, executive at Baby Promo Kids.
Great business results
The purpose of the action was to increase the number of partners and leverage the conversion goals of advertisers who work with the company. As the main results of the program, CityAds obtained:
· 2x more repurchases
· 400 new publishers, 76% of which are influencers.
· 3 million paid commissions
· 10 million new sales
· 125% growth
· Totaling 42 million sales made through the platform.
Stan Goncharov, Country Manager at Cityads in Brazil, comments:
“We were thrilled with the incredible result of the Win The Jeep campaign. We managed to increase the number of partners and leverage advertisers’ conversion goals while valuing the work of our partners in a very efficient way. It was very rewarding to see that our affiliates were even more committed to the campaigns implemented by the platform. It is with initiatives like this that we reinforce our commitment to the success of our customers and partners.”
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