The ambassadors joined in the piece signed by Betc Havas to present the promotion “Together They Cause Double”
For the first time, Reckitt Hygiene Comercial united two of its brands in a joint action. The promotion “Junta Elas Causam em Dobro” placed Veja and Vanish side by side in a campaign starring Jojo Todynho and Giovanna Ewbank.
In the film, created by Betc Havas, the ambassadors are on a reveal floor in which they present in detail the promotion mechanics developed by Mkt House.
Gio and Jojo are two incredible women, with strong opinions and who alone already cause a lot, let alone together. Along with the promotion, we wanted to bring entertainment and with Gio and Jojo together with Veja and Vanish, it was easy and natural to achieve that, said Melissa Pottker and Juliano Almeida, creative directors at Betc Havas.
The promotion is the biggest investment that Reckitt has ever made and, in partnership with Globo, the company secured a place in the Caldeiro do Mion, Encontro and Mais Voc programs. In addition, the campaign will also rely on a content strategy on the social networks of Veja and Vanish and the ambassadors, as well as OOH, digital and TikTok deliveries.
