The capital of São Paulo will host the main stage of the world’s largest collaborative creativity event for the first time. With the theme “The Era of Impact Creators”, the World Festival of Creativity takes place on the 20th, 21st and 22nd and promotes a series of free entertainment, cultural and educational activities in various parts of the city’s historic center. Among them, several shows, panels, lectures and workshops on diversity and inclusion, entrepreneurship, creative economy, technology, innovation, art and ESG.
The trails of content, experiences and interventions will take place in iconic spaces in the central region of the capital, such as Pateo do Collegio, Shopping Light, Centro Cultural Banco do Brasil, Farol Santander, B3, Espaço Aroo, Edifício Jockey Clube de São Paulo and Café Girondino, in addition to exhibitions and performances at the Sé and São Bento Metro stations. Among the activities, confirmed presentations by Viviane Silvestre and Patricia Chmielewski (TikTok), Thiago Oliveira (Mercado Livre), Marc Tawil (LinkedIn Top Voices Brasil), Jules de Farias (Think Olga), Danielli Soares (Influency.me), Lucas Galdino (Canal Ter.a.pia), Eduardo Chaves (Brand Finance), Bia Vaccari (Downstage), Rodrigo Selback (Ubisoft), Camila Holpert (StudioIdeas), Mauro Cavalletti (Huge), Bernardo Mendes (Druid) and Carolina Herszenhut (Aborda Produtora).
Tickets are free and registration for each activity must be done through the festival’s official website. Check out the full schedule and register:
Holding the festival in São Paulo is the main movement of the World Creativity Organization among the thousands of activities that celebrate the World Creativity Day and that take place simultaneously in 100 other Brazilian cities and in 12 other countries around the world.
“Daily habits and consumer behavior have been radically transformed in recent years and the rise of the so-called “Creator Economy” is an established reality. We recognize the economic, cultural and social potential of this new ecosystem and we believe that it is fundamental to open the discussion and share knowledge about the evolution of this universe”, says Lucas Foster, creator of the World Creativity Day and executive director of the World Creativity Organization. “Content creators are changing the way we choose products and services and influencing our opinions and interests. In an increasingly fragmented world, it is essential to expand the repertoire of professionals and entrepreneurs on digital fluency to imagine creative solutions in the most diverse segments”, he adds.
Themes of some lectures of the festival:
- How data analysis transforms creative work (Gui Vaz);
- Afraid of AI’s impact on creativity? (Daniele Almeida);
- Data Monetization and the Future of Privacy (Bruno Aracaty);
- Design and its secrets (Clarissa Biolchini);
- The most valuable brands in the world (Eduardo Chaves);
- Storytelling and memory as a process of imagination (Jules de Farias);
- The impact of games on Brazilian society (Bernardo Mendes);
- How to convert more sales using mental triggers (Jessica Campani);
- The redefinition of creativity (Mauro Cavalletti);
- The bond as an impulse of creativity (Camila Holpert);
- Influencer marketing and the perception of the world (Rafael Arty);
- Studying 3D can change your life (Teo Tavares);
Learn more about creative roadmap locations:
- Arena B3 – Located on the ground floor of the historic Stock Exchange building, the venue welcomes visitors from downtown São Paulo. The new space, with total accessibility, was designed to offer the public a new experience of downtown São Paulo, the heart of the financial market in Brazil.
- Santander Lantern – Built to preserve the past, illuminate the present and transform the future, the Farol Santander culture, tourism, leisure and gastronomy center is located in the most iconic skyscraper in the heart of São Paulo.
- Banco do Brasil Cultural Center (Sao Paulo) – Born from a renovation designed by the architect Hippolyto Pujol Junior, it housed a bank branch until December 1996. After the inauguration of the Cultural Center, in 2001, its 4,183 square meters became spaces for exhibitions, theater, cinema, music, auditorium for lectures, debates, educational workshops and cafeteria.
- Shopping Light – One of the architectural icons of the city, the Alexandre Mackenzie Building was founded in 1929 and was named after the Canadian lawyer, attorney for the energy company The São Paulo Tramway, Light and Power Company. The property was Light’s headquarters until the end of the 1970s and today it houses a sophisticated store complex with international brands, local boutiques and several gastronomic options.
- Cafe Girondino – Third floor and G2: Cafe with snacks and desserts, as well as pastas, grilled dishes, appetizers and beer.
- Aroo Space – Aroo is located at the top of the Alexandre Mackenzie Building, one of the most iconic buildings in the region, and which is now home to the Light shopping mall. Designed to host all kinds of events, the venue has a rooftop with a unique view of the city.
- Pateo do College – External square: Place of collective memory for education in São Paulo and nationally, with a collection of excellence for the history of education.
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