The event will take place in the city of São Paulo, between the 20th and 22nd of April, and will feature activities spread across points in the historical center of the capital of São Paulo.
The city of So Paulo will host the World Festival of Creativity, which this year has the theme “The Era of Impact Creators” and will take place between April 20th and 22nd.
The event will feature a series of free entertainment, cultural and educational activities spread throughout the historical center of São Paulo, such as concerts, panels, lectures and workshops on diversity and inclusion, entrepreneurship, creative economy, technology, innovation, art and ESG.
“Daily habits and consumer behavior have been radically transformed in recent years and the rise of the so-called ‘Creator Economy’ is an established reality. Content creators are changing the way we choose products and services and influencing our opinions and interests. In a world increasingly fragmented, it is fundamental to expand the repertoire of professionals and entrepreneurs on digital fluency to imagine creative solutions in the most diverse segments”, explained Lucas Foster, creator of the World Creativity Day and executive director of the World Creativity Organization.
Holding the festival in So Paulo is the main movement of the World Creativity Organization among the thousands of activities that celebrate World Creativity Day and that take place simultaneously in 100 other Brazilian cities and in 12 other countries around the world.
The program with the names of those who will be present during the World Festival of Creativity and the locations can be found on the official website of the event and registration to participate in the activities is free.
