The action will also have the participation of influencers, such as Nah Cardoso, Evelyn Regly, Lucas Inutilismo, among others.
Shopee’s new campaign, ‘2.2 – 1st Liquid of the Year’ brings back star Jackie Chan. The action is aimed at offers in all categories of the platform. In addition to Chan, the action also brings influencers such as Nah Cardoso, Evelyn Regly, Yarley Ara, Arthur Picoli, Lucas Inutilismo and Roberta Freitas.
During the campaign, the e-commerce will also launch Clube de Beleza, a space created for skin care, makeup and hair treatments.
“Our goal, in addition to helping Brazilian entrepreneurs connect with consumers, is to provide an easy, accessible and fun experience. We are very excited to have Jackie Chan return to kick off the 2022 campaigns, he is an international star that inspires joy and will continue to entertain our consumers”, says Felipe Piringer, responsible for Shopee’s strategy and marketing.
For the first time, last year, Jackie Chan starred in the campaign that opened the holiday shopping season in Brazil, Singapore, Malaysia, Thailand, Indonesia and the Philippines.
Datasheet:
Video producer: F1ponto4
Direction and color grading: Daniel Retz
Executive production: Julia Torres Marcilio Retz
Editing, motion graphics and finishing: Rafael Maroubo
Compositing e beauty retouch: Felipe Dummer
sound producer: Cabaret
Musical production: Guilherme Azem
Adaptation: Guilherme Azem
Interpreter: André Henrique
mixing: Gab Scatolin
finalization: Cyro Neto and Bruno Pereira
Service: Ingrid Lopes, Flavia Caparelli and Barbara Russiano
Coordination: Verusca Garcia, Chandra Lima, Carol Oliveira and Débora Mello
Licensed musical work: Baby Shark
Author: Min Seok Kim
Copyright: Sony Music Publishing
