After betting on a robust strategy, with early campaigns, increasing the base of commercial partners, online activations and investment in media, Nestlé’s Easter sales are about to record a result 30 times higher in 100% digital customers compared to the same 2022 period.
Easter is the main date of the year for Nestlé’s chocolates area, so planning for the period began with commercial partners six months in advance, which allowed the company to find solutions to win new customers for sales. online of Easter products in 2023 and bet on online campaigns to leverage regular line items, such as candy boxes and tablets, which are great boosters of Easter results.
Marcos Tadeu de Freitas – Director of E-commerce at Nestlé Brazil, explains:
“Our big differential this year to achieve this expressive growth in 100% digital customers was deciding to activate items such as candy boxes and tablets in early marketing campaigns and boost these items through communication on partner sites in this moment before Easter , in addition, of course, to continue with previous efforts to leverage sales of Easter eggs. With that, we expanded our business to new partners and increased relevance in those we already operated.”
In order for the products to arrive at the partners’ stores or Distribution Centers within the company’s quality standards, logistics is carried out with thermo-refrigerated trucks with temperature monitored via satellite. Nestlé also supports and instructs its customers and retailers on the best way to store and transport products, recommending the best temperature, especially for Easter eggs that need to be kept in refrigerated environments.
With the positive reflection of Easter on all channels, Nestlé also invested in media initiatives, reinforcing its campaigns with double the investment made in the previous year, including actions within the Chocoleite-se campaign and the sponsorship of the BBB 2023. , Nestlé’s strategy involves a multi-channel approach to connecting with its consumers using creative and well-executed language.
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