Leo Burnett, Soko and JCDecaux also had news on their teams
The first week of April began with important movements for the advertising and audiovisual market. On Monday (3), the Publicis announced the promotion of Juliana Elia, who will now occupy the position of vice-president of strategy at the agency.
Now, the executive will work on projects for all Publicis clients and lead a team of 30 professionals.
A Galleryin turn, introduced to the market its new Social and Influence Director, Karen Bartels, who will be part of the team led by Fernando Sahb and whose mission will be to develop integrated projects that boost the business of the brands served by the agency.
Meanwhile, the Leo Burnett also promoted and announced Luciana Key as the new creative production director. The executive will be responsible for the convergence of the production, post-production, RTV and art buyer areas.
I have Market announced the arrival of Erica Malunguinho as creative consultant in the area of culture and impact. She will work directly with the head, Gabriela Rodrigues, and will be responsible for looking at public policies aimed at consulting projects developed by the agency.
In addition, Erica will act strategically in the ideation, creation and structuring of plans in agency and client projects with a view to social impact on advertising and society.
Another agency that presented its novelties to the market was Tech and Soulbut instead of a hiring or promotion, the agency announced the arrival of RAIN, a creative assistant based on artificial intelligence that will be used by the creative team and the strategy team.
The platform, developed by Domenico Massareto, will act in the development of new works as a strategic tool and partner of the senior professionals who make up the agency, helping to generate new insights, campaigns and all kinds of creative projects.
Having RAIN at Tech and Soul will accelerate processes and generate new opportunities. The integration of the potential of artificial intelligence with human intelligence, especially of senior professionals, has the potential to cause a revolution in the processes of the advertising industry, said Flavio Waiteman, CCO and founder of Tech and Soul.
Three months after the announcement of the restructuring of the house’s leadership, the Ttil Design announced Thiago Fernandes as the agency’s COO and CFO.
With 15 years in the market, Fernandes is the founder of VRB and has worked at companies such as Castro Barros Advogados, Machado Meyer Advogados, Lefosse Advogados, Marlin Investimentos and Fundo Viva Rio Oceana.
not market day Mthe novelty was due to the JCDecauxwhich announced its new head of agencies, Rafael Krausz.
The executive arrives at the company with an important role in the development of new fronts for digital transformation, especially with regard to the Programmatic media business, at a time when advertisers are looking for solutions in increasingly assertive campaigns, based on data and research. .
I have NOOH announced the hiring of Gustavo Silva as the new Chief Sales Officer (CSO). The executive arrives at the company with the objective of leading and expanding the commercial team.
Silva has already joined the team of some of the main agencies in the market, such as Leo Burnett, Y&R (currently VMLY&R) and Fischer,Fala!. In 2011, Eletromidia arrived, where he worked for the last 12 years and until then responded as commercial director.
I am very happy to be part of the NEOOH team and take on this new challenge in my career. The quality of the projects and the bold and innovative vision are differentials that position the company as a reference in Out of Home media. It is, therefore, a pleasure to assume command of the commercial area of this great team, says Silva.
With the hiring of Gustavo Silva, Delen Bueno assumes the position of director of market relations and, in this new position, he will be responsible for strengthening NEOOH’s ties with the directors and leaders of the advertising agencies.
in the world of producers, two of them introduced their new employees to the market. A Maria Farinha Filmes announced the arrival of Monique Rocco, who will occupy the position of executive director of the house.
With more than 15 years of experience in the market, the professional joins the team at the head of more than 20 national and international projects, such as Daiane: A Menina Que Voa, “Copo Vazio”, among others.
This is a very special moment in my career. I already worked at Maria Farinha as a researcher and Assistant Director in Politics, Modo de Fazer, and I was Additional Director Assistant and Field Producer in the documentary ‘O Começo da Vida 2: L Fora’. I return to the producer with a great responsibility and with the joy of continuing the excellent work of Joelma Oliveira Gonzaga, who is now part of the National Audiovisual Secretariat, said Monique.
I have Brigitte Filmes presented its new Business and Production Teams, Rica De Seta and Michele Labiapari. The executives will take over the area in place of Monica Siqueria, who left the position of executive producer to take on other challenges.
rica, who held the position of customer service director, already has 20 years of experience in the market and has worked at Academia de Filmes, Conspirao Filmes and Tesis, where she was also a partner. The professional worked with clients such as Ambev, Fiat, VW, Coca Cola, Ita, Bradesco, Bauducco, P&G, Unilever, Reckitt, JBS, Mondelez, VIVO, Claro and Amazon.
While Michele, who held the position of production coordinator, has been in the market since 2007 and has been working at Brigitte for three years. The professional has already worked with production at MTV (Rockgol), Your Mama, Academia de Filmes, among others.
