Under the slogan Semper em Movimento, the campaign signed by Galeria
Ita Personnalit appointed a strong national team to communicate the restructuring of the brand, such as the new logo and the new value proposition for the premium segment of Ita Unibanco.
After the first phase of the campaign, signed by Galeria, presented by Lewis Hamilton, it was the bank’s turn to bring together Brazilian names such as Seu Jorge, Bia Haddad Maia, Dbora Nascimento, Marcos Veras and Camila Coutinho for the second phase.
Over the last year, we carried out a complete review of Ita Personnalit’s value proposition, enabling an even more complete partner that would be a reference for our customers and the market. Together with the bank’s CRM area, we understood which personas represented our customers. From them, we assembled our squad, explained Eduardo Tracanella, Marketing Director at Ita Unibanco.
Under the slogan Semper em Movimento, the campaign deepens the benefits of Ita Personnalit. The five films, directed by Alex Gabassi and starring the personalities, present the benefits provided by the bank to users. The 30 films, produced by O2 Filmes and Satelite Audio, will be aired on open and closed TV.
During the recording of each film, we wanted to demonstrate the daily life of the personalities, who they are beyond what we already know through social networks and television, and how the bank’s range of services suits their daily needs. With the direction of Alex Gabassi, we adopted a documentary style that was not so attached to the scripts, so that the narratives could better adapt to each client, as the bank actually does, comments Rafael Urenha, founding partner and CCO of the Gallery.
The campaign also unfolds in digital, with content and partnership with influencers, as well as OOH (Out-of-Home) media, all created and developed by the Galeria team.
