Jotacom is the new content agency for social networks of B3, the Brazilian stock exchange, in a choice that takes place after the bidding process.
One of the main factors for defining the new partnership was the use of tools based on artificial intelligence to help create a simulated campaign with the briefing proposed by the exchange.
“We are super happy to have won the B3 account, one of the most important financial institutions in Brazil. Here at Jotacom, we believe in data and creativity as engines to drive real results and we can’t wait to apply all our expertise in social networks of the brand”, said Brunno Maceno, head of content at Jotacom.
Through ChatGPT, the agency mapped the main problems that the campaign would seek to solve, helping in the elaboration of contents and in the creation of characters. Jotacom also used MidJourney to enhance the original illustrations making the images more realistic.
The process consisted of stressing the ChatGPT algorithm to help build deeper traits for the characters in the campaign, as well as determining the issues to be exploited. Combining human creativity with the ability of AI tools, an art director from Jotacom started the illustrations, uploaded the images to MidJourney and, based on the characteristics of the characters, the artificial intelligence indicated changes that made them more assertive and interesting, he explained. Joo Passarinho Netto, partner and vice president of creative strategy at Jotacom.
For Alexandre Nobeschi, Press and Content manager at B3, the expectation of the Brazilian stock exchange with the arrival of Jotacom is to consolidate the strategy of expanding its brand presence by providing financial education in a light and didactic way and demystifying the financial and capital markets.
In recent years, we have made a great effort to review our work on social networks, evolving above all in terms of formats and language. These initiatives brought more and more followers and boosted engagement on our channels. With all these developments, our goal is to always be remembered as the first option for investors who want to learn more about finance and investments, he added.
