The brand announced a project developed by the agencies Publicis Leon and 100 Sports that has the player Debinha as the new ambassador.
Sensodyne reinforced its commitment to gender equality by bringing more visibility to women’s football. The brand proposed to deal with sensitive themes in other contexts, such as the disparity between genders in sport.
Aiming to contribute to this purpose, the brand announced a project developed by the agencies Publicis Leon and 100 Sports that has the player Debinha as the new ambassador of Sensodyne. The athlete will have the mission to help the brand bring more attention to the subject.
The project will have several activations throughout the year, taking advantage of the athlete’s experience and the brand’s media efforts to inform, educate and engage the public about the potential, achievements and professionalism of women in sport.
“Brands play a fundamental role in helping to build a better society. Our project with Sensodyne started in 2022, supporting Paulisto Feminino, and we are seeking to expand the brand’s activities to bring more visibility and incentives to women’s football, as well as to other sensitive issues in our society. As an expert in sensitivity, Sensodyne must lead this conversation together with society”, said Rafael Jones, Category Manager at Oral Health & Experts at Haleon Brasil.
