BTO+, the on and off Marketing Agency, has just announced the promotion of Daniela Cristina da Silva Martins – better known as Dani Silva in the advertising market – who will take over the Event Production Management.
In her first entry into BTO+ – six years ago – she acted as Executive Producer of a one-off job. She tells:
“It was love at first sight. Last year, I was invited to lead the TOTVS Universe, the biggest technology and innovation event in the country. And ahead of other projects, I took over the Production Management. Our relationship of trust grew and another promotion arrived.”
Dani Silva has 20 years of experience and has worked for agencies such as B/Ferraz, TV1, Agência Tudo, Momentum, Score Group, F/Malta, among others.
He also participated in mega projects such as Skol Beats, Planeta Terra, Camarote Salvador, Lollapalooza, Rock in Rio, the Olympic Torch Tour in Brazil, in addition to major conventions and corporate events.
About the BTO Group
When resources were highly committed and BTO+ cash was being swallowed up by fixed costs at the height of the pandemic, the Agency made official the acquisition of part of the digital marketing agency Deploy and announced the new platforms and projects of HELLO+, its spin-off .
Betting on the sustainable continuity of the business, Natalia Reia, CEO of the Agency and her partner Beto Gutierre took the risk of a merger that would add to the portfolio, mainly, learning in the digital universe. BTO Group was born.
This scenario, moment and boldness, which inspired the Agency to idealize a new brand and website. “Our new positioning transmits all the enthusiasm, productivity, collaboration and agility of our team, which creates and delights”, comments Beto Gutierre.
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